Ladbrokes is a long-time player in the gambling industry and there is plenty to like about this operator, affectionately known as Magic Sign. He has made great strides with his site, which is now fast and friendly, and customers love to bet on such a large and popular brand, especially since they know Ladbrokes is reliable. Their main focus is on horse racing and football, which means they provide strong odds for both and a wide range of pre-game markets for the latter. Also one of the few companies that offers live streaming of sporting events, thanks to Ladbrokes TV, which allows customers to watch and bet on the action for free.